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Advertising UI/UX

Visit Malta

Client Malta Tourism Authority
Year 2022
Role Website and App Design
The Malta Tourism Authority (MTA) has a diverse role, but one which in essence is all about creating and fostering relationships. The MTA is the tourism industry's regulator and motivator, its business partner, the country's brand promoter, and is here to form, maintain and manage meaningful partnerships with all tourism stakeholders. Primarily, this means attracting visitors to the Islands, but also working closely alongside the private sector partners. Importantly, the MTA is also here to help strengthen the industry's human resources, ensure the highest standards and quality of the Islands' tourism product, and foster relations with local and international media.

Our goal is to move away from an outdated website with high bounce rate issues. We want to re-design the user experience and interface to make VisitMalta a stunning one-stop-shop for tourists.

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“Whitespace created a well-designed website, which gives people a one-of-a-kind experience that the Maltese Islands have to offer. Right from the get-go, the VisitMalta homepage reveals a spectacular visual experience. It is bright, colourful, and packed full of immediate value. Foodies, history buffs, adventurers, and those looking for a local's point of view can find an article on what they're looking for as soon as they land on this page. The “Experience” and “Things to Do” pages combine a variety of interactive elements, so that they not only look interesting, but users can more easily plan their trips. These were not only listed down, but also helpfully placed each on a map. Scrolling down, a ticketing system allows users to explore some of the fantastic events that our stunning country is hosting, book tickets with VisitMalta and guarantee entry to these events. There’s also an expandable photo gallery of user-generated photos (which users can click into). The site is engaging and dynamic, different, and surprising. All in all, VisitMalta gives a terrific visual experience designed to inspire and attract visitors to our destination.”